Some of the best record labels have improvised as they’ve gone along. If you want to maximise your chance of succeeding with your label, however, you’ll need to ensure that you go through a number of steps. Here are the 10 steps you will need to start a record label all of your own.
Decide on the music
This may seem like an obvious step but it’s also a very basic one that you need to ensure you pay sufficient attention to. Often, it’s better for a new label to focus on a narrow genre. This also relates to the format/s, so invest some time into thinking about whether you and your label will sell solely downloadable music or physical products. Be realistic with regards to the latter as they aren’t cheap to produce and you don’t want boxes and boxes of records and CD’s that you’ve been unable to sell.
Decide on the name
Next, you’ll need to establish your label’s identity. Spend some time researching your competition and their branding. It’s essential that you create the right brand identity as in the digital age that we live in, it will need to stand out more than at any other time in history.
Compile a list of potential names and ask your friends and family for feedback. Don’t be entirely influenced by their input but don’t block it out all the same. Of course, you’ll want a domain name to match so check that .com is available before you make your final decision.
Create the look of your brand
This goes hand-in-hand with choosing your name and is equally important. Ensure that it’s simple and that the typography is easy to read. You’ll need to bear in mind that the original size will be modified to fit various mediums so it will often be displayed in a smaller size than you may have imagined.
You could, of course, design the logo yourself but unless you’re a designer, it would be wise to enlist the help of a professional, or at least someone experienced in design. Your logo will be the first chance your company has to make an impression so it will need to look professional.
Register your brand name and create your website
With the increased popularity of Facebook pages and other social media, there’s a school of thought that suggests websites are decreasing in importance. Whether that’s true or not, they’re still important enough to invest time and energy into. As things stand, they should remain the focal point of any brand’s online activity, a place where prospects and customers can go to find out any information, they need to with regards to engaging with your products.
Your consumers should be able to buy your music from your site, as well as see news on releases and gigs, and access photos and videos. Of course, this doesn’t prevent you from having a social media presence- you should have one, anyway. You should also link to your social media profiles from your website and vice versa.