An artist or musician who isn’t working to the point of being reckless but yet dedicated and with an organised routine based around practice and improvement will enjoy at least some level of success. It will come across in everything you do and say, both on stage and off it. Those in your circle, as well as observers watching from afar, will see that you’re taking their career seriously.
Even artists who signed with a major record label often come to realise that their long-term costs are more than they were led to believe and that their signing bonus isn’t just free money. The harsh reality is that a successful music career requires a serious investment of money and other resources.
In order to gain enough exposure and to sustain your career, you will need to invest money and open up holes in your calendar. It isn’t just about investing in studio time or playing gigs. It’s the need for constant networking with fellow artists and other industry types in order to boost your skill and reputation, so that when your time comes, the right person will discover you.
Advisers / Mentors
This is an often underrated aspect of building a successful career as an artist or musician. Taking advice from fellow professionals who have been there and done it can save you both time and regrets. Those who you form relationships with throughout your career can have an impact on where you go and how you go about getting there.
You should always keep your own integrity, however, in terms of knowing what you want to achieve and recognise when your mentor is trying to steer you away from where you want to be. It’s a fine balance. As you learn the formula for gaining recognition, you will learn about the various personalities that come your way and discover who your friends are.
Connecting with fans
Social media has made fan engagement easier than it’s ever been. It’s also a great way to improve your craft in line with what your fanbase wants. Some artists have refused to listen to their fans simply because they’re rigid when it comes to their creative and artistic plans. Others just do whatever their fans want. Each response is too extreme.
There is one thing to all of this, however, that remains consistent. We live in a world where reality imposes itself on entertainment more than ever before. Fans don’t simply want to know the songs, they want to know who’s singing those songs and what makes them tick. Where it really differs now from days gone by is that fans want to know what their favourite singers are doing today, and tomorrow, and the day after that.
So, an artist need to form that bond with fans, and the more popular the former becomes, the tighter that bond needs to be. Once an artist has reached higher levels of success, social media managers often assume this role.